Today marks the start of the biggest shopping weekend of the year! With Black Friday, Small Business Saturday, and Cyber Monday, the shopping is a tab bit out of control, which can be exciting but also overwhelming! I like to start Black Friday shopping with a list of what I actually need/am planning to buy. I suggest thinking about your significant other, your family members, your best friends, and your coworkers… I’m in a few secret santas with family and friends which helps so I know exactly who I am shopping for! In the past, I’ve rounded up ALL the amazing sales that aren’t to be missed but this year, I’m just sharing a a handful of sales, aka the ones I’m actually shopping. So, here goes with a Guide to the Best Black Friday Sales + What to Buy this Holiday Season in the sales.

UPDATE! I updated all the sales below to reflect Cyber Monday deals! So many of the sales have gone up like J.Crew going from 40% off to 50% off and One Kings Lane going from 20% off to 30% off! Happy shopping & cheers! xx

Dress (40% off, runs big, I’m wearing a size 00 / also love this dress) / Velvet Sash (40 % off, borrowed from this dress) / Ornament (30% off)

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A Guide To The Best Black Friday Sales + What To Buy This Holiday Season

A Guide to the Best Black Friday Clothing Sales

J.Crew is offering 50% off with code SHOPFAST

If you’ve been reading Rhyme & Reason for awhile, then you know that I love J.Crew. I’m heading there today to shop the 40% off sale in person (I do every Black Friday… it just makes me happy to be in a J.Crew!). This year, I’ll be buying this hair tie, this top, these earrings, and this top. I also love these pants (remember them from this post?), this sweater (reminds me of this sweater from last year!), these pajamas (makes me reminisce about one of my favorite holiday posts!), and these boots (you saw them in this Instagram!).

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Nordstrom is offering an extra 20% off selected items

I’m loving the sweaters and coats on sale at Nordstrom + these leather pants! In particular, I love this cashmere sweater (such an unbelievable price for cashmere!), this faux fur collar coat (talk about a classic piece!), this suede moto jacket (need this!), this adorable sweater, and this super fun coat.

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Shopbop is offering up t0 35% off with code WOW35

Shopbop is probably my favorite all around retailer. I shop their sales in a BIG way! This year, I’m loving this sweater, this dress, this hat (Rag & Bone makes the best hats!), this purse (comes in 5 colors!), this top (love the ruffles!), and this dress (velvet heaven!). P.S. you’ll be hard pressed to find Stuart Weitzman boots on a better sale than this!

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Madewell is offering 25% off with code GOODMOOD

Tory Burch is offering 30% off order of $250+ with code THANKS

Sweet & Spark is offering 20% off with code HOLIDAY

Lake Pajamas is offering major savings on all your favorite pajamas today only

Club Monaco is offering 25% off order of $150+, 30% off orders of $250+, 35% off orders of $400+, and an extra 30% off sale with code SHOPMONDAY

Tuckernuck is offering 20% off everything, 25% off order of $500+, and 30% off orders of $1000+ with code GONUTS

Back Country is offering up to 50% off

A Guide to the Best Black Friday Accessories Sales

Cuyana is offering complimentary monogramming on orders over $200+

Quite Frankly, Cuyana makes my favorite purses and accessories of the moment. Their pieces are so beautiful and well made. I can’t recommend this brand enough! The free monogramming might not seem like the best deal of the weekend (it’s not, ha!) but anyone would love a Cuyana gift and the monogramming gives it a special touch. Last year, I gave my sister-in-law their monogrammed cosmetic case set and she said it was her favorite gift of the year!

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Mark & Graham is offering 25% off with code FRIENDS

A Guide to the Best Black Friday Home Sales

Serena & Lily is offering 25% off with code BESTDAY

Serena & Lily is my absolute favorite home store. When Edwin and I get a house (our current rental came fully furnished), we will definitely be decorating with a lot of Serena & Lily! Their furniture is beautiful but if you aren’t in the market for pieces that big, then I suggest taking advantage of their sale buy scooping up a rug to finally complete a room in your house (like my rug!), a yummy throw blanket like this throw or this throw, a decorative piece like this mirror or a bar cart, or some fun fresh pillows. P.S. remember my bedroom refresh with Serena & Lily!?